Beverage Company

A beverages company has multiple drink products. Generally, a beverage product line spans at least one area. New age beverages like sports and energy drinks have a higher profit margin than soda and water. Starting a beverage company is easier than most people think. Contract manufactures eliminate the need for equipment. The most important thing to consider when developing an energy drink is creating an identity or branding. Before one starts creating a brand, one needs to identify a target demographic. Once one knows the target audience, it is easier to better develop a beverage that speaks to consumers and can connect with it. The target demographic may dictate everything from the design to flavor of a product. Understanding the customer is the first step in successful beverage development. Due to their ingredients, energy drinks have a variety of physiological and psychological effects, improving mental and cognitive performances as well as an increase in subjective alertness. The caffeine content of the energy drinks is a major decision point. Generally, energy drinks include methylxanthines, vitamin B and herbs. Other common ingredients are guarana, acai, and taurine, plus various forms of ginseng, maltodextrin, carbonated water, inositol, carnitine, creatine, glucuronolactone, and ginkgo biloba. Some contain high levels of sugar, while other brands offer artificially sweetened 'diet' versions. When choosing a beverage manufacturer it is important to know what type of product processing and what type of packaging and closure the beverage manufacturer accommodates. Identifying the correct manufacturer that can handle both the process and the package requires significant up front research for energy drinks. Once one identifies a beverage manufacturer that can support the filling processes, packaging and closures requirements for the beverage product, the next important thing to think about is location. It is important to choose a beverage manufacturer that is geographically convenient for the distribution network. Selection of the right beverage distributor can lead to good sales. Beverage distributors are the fastest way to get a beverage on the shelves of major retailers. Some distributors have great relationships with their retailers and get instant distribution of thousands of accounts, provided the brand provides the necessary marketing support the new beverage.